We offer advice on parallel import competition against branded products, and devise strategies to manage such competition. Similarly, our techniques are ideally suited to dealing with generic competition against branded products after patent expiry. We also offer branded generic product strategies for sales maximisation where these are appropriate, and can enhance sales on products approaching the end of their lifespan at a minimal cost. Our parallel import monitoring and data gathering service allows international companies to apportion margin correctly when necessary. We design patent expiry sales management strategies when a product is approaching the end of its patent term to prevent dramatic loss of market share and margin. All of our strategies are customised to suit our clients, and we offer a full management service with detailed reporting and full control over every aspect of the solution. Our strategies pay for themselves, and provide significant upside from the start.

Please do not hesitate to get in touch if you need advice on any UK pharmaceuticals commercial strategy or situation.